Hi, I’m Matthew Kudelko!
I design cool stuff people actually talk about.

Designed soft-launch assets for Vetted, the gamified pet health app that rewards daily dog care. Delivered illustrations, brand guidelines, UI/UX improvements, mocks, investor materials, ads, App Store visuals, in-app placements, and streak designs—creating a fun, cohesive, rewarding experience that builds better habits and loyalty.

Crafted high-impact launch ads positioning Comet as the modern, privacy-first AI browser upgrade over outdated Chrome. Focused on sharp messaging, clean visuals, and direct comparisons to highlight speed, focus, and real assistant features—driving awareness for Perplexity's bold entry into browsing.

Led print and LinkedIn assets for MENTOR™ (J&J MedTech), the #1 global breast implant brand trusted by over 9 million women. Developed provider brochures, educational kits, and targeted ads to surgeons/patients—highlighting 40+ years of innovation, comprehensive warranties, clinical-backed confidence, and the "Mentor Difference" for empowered choices.

From brand visuals to marketing execution, I worked across key touchpoints for Tru Niagen. This included design for website, email, social, photography, paid ads, and packaging, bringing cohesion to a complex supplement portfolio.

Shaped the launch of Niagen Plus with design that balanced luxury and accessibility. Ensured alignment with Niagen Bioscience to establish the brand as a premium standard in IV wellness.

Created digital, print, and physical assets for Nutrition21, a leading ingredient supplier in the wellness and fitness space. Produced the portfolio site as well as social, collateral, and trade show booths to highlight a diverse lineup.

Led branding and marketing design for Topps Kratom in a challenging category. Produced clean, professional visuals across packaging and digital to establish credibility, build trust, and shift perception in the wellness space

Part client work, part personal explorations, all designed with care. Pulled from the “archive” on my Mac, this collection brings together experiments and finished pieces that deserved a place to live side by side.