Vetted is an AI-driven mobile app (launched post-Dogiz acquisition) that gamifies everyday pet parenting—tracking walks, grooming, health checks, and more to earn Care Coins redeemable for real rewards, while providing expert tips and AI insights to keep dogs healthier and reduce vet visits. For the soft launch, the challenge was building a vibrant, trustworthy brand identity in the competitive pet wellness space that feels fun yet credible, motivating consistent care without overwhelming users. I handled end-to-end visual and brand assets to establish cohesion across the app, marketing, and investor-facing materials, ensuring everything aligned with the mission of making pet health rewarding and effortless.